The Challenge of Online Advertising

In an increasingly cluttered digital world, capturing attention online is more challenging than ever. Research shows that 68% of consumers actively tune out online ads, with 57% deliberately avoiding them. Meanwhile, 56% of consumers say they’re more likely to engage with printed flyers and direct mail than marketing emails. Adding to the challenge, stricter privacy regulations are making it even harder for businesses to effectively target their audiences online.

 

Print Marketing Remains a Trusted, Tangible Solution

Print remains a powerful way to connect with your audience and create lasting impressions. In fact, 62% of consumers in a recent survey said they visited a store in the past month because of something they received in the mail. From store signage and promotional products to branded apparel and direct mail, print continues to deliver real impact. By incorporating print into their marketing strategy, businesses are overcoming digital fatigue, capturing attention, and creating memorable brand experiences that amplify their online efforts—leading to real, measurable results.

 

Maximize Impact with a Hybrid Approach

The most effective marketing strategies don’t choose between digital and print—they combine them. A hybrid approach creates multiple touchpoints, reinforces your message, and provides a seamless omnichannel experience. Together, print and digital marketing drive stronger engagement, deeper connections, and better results.